Doctor-led skincare, carefully curated

Doctor-led skincare. Curated for you.

The Curatory is a doctor-led skincare store. Every product is selected by Dr Max Greenfield for a clear reason, then explained in plain language so you can choose with confidence and stay supported after purchase.

  • A deliberately limited selection
  • Clear guidance on what may suit you
  • Support before and after purchase
Dr Max Greenfield, founder of The Curatory
Dr Max GreenfieldMBBS, BSc, MRCS(Eng)

Two ways to begin

Start with the route that makes sense for you.

Build the foundations first, or focus on one specific concern. Both routes are deliberately simple and you can start with a single product.

The foundations

Core Routine

A clear morning and evening framework covering cleansing, antioxidant support, retinoids, barrier care and daily UV protection.

Explore the Core Routine

Specific support

Targeted Routines

Choose guided support for blemish-prone skin, redness and sensitivity, pigmentation or aging changes, without adding unnecessary steps.

Explore targeted routines

A complete routine isn’t a requirement. The right first step may simply be replacing one product you already use.

What makes The Curatory different

A product is only the beginning.

Good skincare isn’t just about choosing a product. It’s about introducing it properly, using it consistently and knowing when to stay the course or make a change.

Choose with confidence

Understand why a product may suit you, where the trade-offs are and when another option could be more appropriate.

Start it properly

Get clear guidance on introducing it, using it and fitting it alongside the products you already own.

Stay supported

Ask questions as you go, with honest help deciding whether to continue, simplify, adjust or arrange a consultation.

Skincare is confusing. Your routine doesn’t need to be.

More products don’t necessarily mean better results. The Curatory narrows the choices, explains the trade-offs and helps you build a realistic routine you can use consistently.

Your next steps to better skin

Choose the level of support that feels right: build a routine, browse our deliberately limited product edit, or ask The Curatory for guidance.