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Doctor-led routine guidance
Tell us what you notice, how your skin behaves and what you already use. We will suggest one manageable starting point for each step, with alternatives if you want them. Different pigmentation patterns can need different approaches, so this is skincare guidance rather than a diagnosis.
Your considered starting point
Your answers call for a more cautious starting point. We haven’t prioritised a retinoid; introduce one change at a time and check new active products with your own clinician during pregnancy, breastfeeding, prescription treatment or when a mark hasn’t been assessed.
Morning step
Keep cleansing simple. A wash-off product isn’t where most pigmentation progress comes from, and skin that feels comfortable is easier to treat consistently.
A gentle, low-friction cleanse
200ml
Why this was chosen
A calm starting point when dryness or sensitivity makes it more important to protect comfort than to add another active cleansing step.
Guidance continues after purchase.
A soft foaming alternative
150ml
Why this was chosen
Consider this when your skin feels settled and you prefer a light foam that rinses clean without making the routine treatment-heavy.
Guidance continues after purchase.
Morning step
Vitamin C is a foundational morning step unless there is a contraindication. Choose one texture and give it time rather than layering several brightening serums.
A gentler, richer vitamin C option
30ml
Why this was chosen
A useful starting antioxidant when skin feels dry or sensitive and you prefer a more cushioning oil-based texture beneath sunscreen.
Guidance continues after purchase.
A light antioxidant for uneven tone
30ml
Why this was chosen
Selected when cumulative sun exposure or an uneven-looking tone is the main priority and you want an almost weightless layer beneath SPF.
Guidance continues after purchase.
A more active vitamin C option
15ml
Why this was chosen
A stronger antioxidant starting point for skin already comfortable with active products. Introduce it separately rather than changing several pigment-focused steps together.
Guidance continues after purchase.
Morning step
Use one focused product selected around the pattern you described. Start once daily; appearing in both tabs shows flexible placement, not a requirement to use it twice.
A measured brightening cream
50ml
Why this was chosen
A simpler targeted option when you want a light cream and your skin is easily unsettled. Start at one consistent time of day and build only if comfortable.
Guidance continues after purchase.
Focused support for marks after blemishes
30ml
Why this was chosen
Chosen when the uneven colour followed spots or breakouts. It is a targeted mark-correcting step, not a substitute for controlling ongoing inflammatory blemishes.
Guidance continues after purchase.
A more intensive pigment-focused serum
30ml
Why this was chosen
Considered for broader or recurring patches when skin is settled and active products are already tolerated. Introduce gradually and use the consultation route if the pattern is uncertain.
Guidance continues after purchase.
Morning step
The essential final morning step. UV and visible light can deepen some pigmentation, so the best sunscreen is one you can apply generously and reapply consistently.
Tinted very high protection for pigmentation
50ml
Why this was chosen
A pigment-focused sunscreen when visible light protection and tint are useful. Check the tint on your own skin tone before relying on it as your everyday option.
Guidance continues after purchase.
A light fluid daily SPF
50ml
Why this was chosen
A balanced option when a lightweight finish is what will help you apply enough sunscreen consistently.
Guidance continues after purchase.
A richer high-protection option
50ml
Why this was chosen
Selected when dry-feeling skin benefits from combining moisturising comfort and daily UV protection in one final morning step.
Guidance continues after purchase.
A smoothing, more matte SPF
50ml
Why this was chosen
An alternative for oilier skin that dislikes dewy sunscreen finishes. Daily protection only works when the texture is one you will reapply.
Guidance continues after purchase.
Before cleansing · when needed
Use this as an additional first step, then follow with your selected evening cleanser. Micellar water isn’t the standalone cleanse.
A gentle first cleanse when needed
400ml
Why this was chosen
Use this to loosen make-up or tinted sunscreen with a light touch, then follow with the wash-off cleanser selected below. It isn’t the standalone evening cleanse.
Guidance continues after purchase.
Evening step
Remove sunscreen, make-up and the day without leaving skin stripped. Treatment products are harder to use consistently when the cleanser already creates irritation.
Keep the evening cleanse gentle
200ml
Why this was chosen
A sensible rinse-off choice when the treatment steps need to do the work and cleansing should simply remove sunscreen without leaving skin tight.
Guidance continues after purchase.
A soft foaming evening cleanse
150ml
Why this was chosen
An alternative for settled skin that prefers foam and remains comfortable after rinsing.
Guidance continues after purchase.
Evening step
Choose one targeted product and begin at one consistent time of day. If it also appears in the morning tab, that’s flexible placement rather than an instruction to apply it twice from the start.
A measured brightening cream
50ml
Why this was chosen
A conservative targeted starting point when sensitivity or uncertainty makes a simpler non-retinoid option more appropriate.
Guidance continues after purchase.
Focused support for marks after blemishes
30ml
Why this was chosen
Selected when post-blemish marks are the main issue. Begin once daily and judge tolerance before considering more frequent use.
Guidance continues after purchase.
A more intensive pigment-focused serum
30ml
Why this was chosen
Chosen for settled skin and broader or recurring patches. Evening use can be the simpler starting point when daytime sun exposure is significant.
Guidance continues after purchase.
Evening step
A retinoid can support cell turnover and uneven tone when appropriate, but it isn’t essential. Introduce it slowly and avoid changing several active products at once.
A non-retinoid supportive option
30ml
Why this was chosen
A measured alternative when adding a retinoid would create more irritation risk than value. It is supportive rather than a primary treatment for established pigmentation.
Guidance continues after purchase.
A gradual retinal option
30ml
Why this was chosen
A flexible-strength evening option when the basic routine is settled and you want retinoid support for cell turnover and uneven tone. Start slowly.
Guidance continues after purchase.
A more advanced retinoid treatment
Why this was chosen
Reserved for experienced, settled skin that already tolerates active evening products. It shouldn’t be introduced alongside several other new actives.
Guidance continues after purchase.
This product requires consultation-led access.
Arrange a consultationEvening step
Use moisturiser when comfort needs it. It supports consistency; it doesn’t need to become another pigment treatment.
Balanced evening support
50ml
Why this was chosen
A useful middle-weight moisturiser when comfort and consistency matter more than adding another pigment-focused active.
Guidance continues after purchase.
Lightweight evening support
50ml
Why this was chosen
For oilier skin that wants hydration without a rich cream finish, especially while introducing a targeted product gradually.
Guidance continues after purchase.
Richer comfort for dry-feeling skin
40g
Why this was chosen
A more cushioning choice when dryness or tightness is likely to limit how consistently you can use the rest of the routine.
Guidance continues after purchase.