The world of skincare is a minefield. There are new product launches near daily with powerful marketing campaigns and PR driving those products to your social media feeds and targeted advertising. Each brand will claim that their entire range is better, cleaner, greener and more effective than any other range - often with little to no evidence to back this up.

Most brands will have hero products that are the target of most of their research and development funds as well as quite a few filler products to pad out their ranges.

I have collated a selection of these hero products in The Curatory so that you can be confident that when you’re building a routine absolutely everything you are using is tried, tested and proven to be effective as well as offering value for what you’re paying. 

Does this mean that everything in The Curatory will be right for you? Definitely not - although everyone’s basic skin anatomy is quite similar, its response to products can be quite different. If you’re not sure how to start building a routine I highly recommend a skin consultation. This is a 30 minute video consult where we go through what your goals are and how we can best achieve them.

Does this mean everything on The Curatory is cheap? Unfortunately not - there are lots of factors that impact the final cost of a product and we want to make sure that the price you’re paying is going into development of high tech, patented ingredients and effective formulations rather than big marketing campaigns. What we can guarantee is that all the products offer value for money in that the more you pay the more you'll get or the product will offer.